Saturday, January 31, 2009
Tuesday, January 6, 2009
PEPSI: new package design
I was on a happy misson to pathmark with daniel after dinner to get some ice-cream until i saw the new fugly pepsi design (once again), and what pepsi co. did to its whole line of products!
Pepsi's new packaging design is an obvious attempt to board the newest packaging trend: making bold statements with simple illustrations, vibrant colors, subtle wittiness and timelessness. but it failed horribly, why?
sierra mist: it is straight up tackiness. a misty-looking, oversized, verdana-fonted, "MIST". the background image is not at all convincing. this is the worst of the worse, in my opinion.
Mtn dew: i hate short-handedness! this is quite personal, but i rarely type shorthands even on text messages. maybe tomorrow can be tom, and message can be msg but a mountain cannot be mtn! i'm not buying it!
oh pepsi, i'm just not feeling your gradience, nor the newly simplified logo and text. ;(
FAILED.
Pepsi's new packaging design is an obvious attempt to board the newest packaging trend: making bold statements with simple illustrations, vibrant colors, subtle wittiness and timelessness. but it failed horribly, why?
sierra mist: it is straight up tackiness. a misty-looking, oversized, verdana-fonted, "MIST". the background image is not at all convincing. this is the worst of the worse, in my opinion.Mtn dew: i hate short-handedness! this is quite personal, but i rarely type shorthands even on text messages. maybe tomorrow can be tom, and message can be msg but a mountain cannot be mtn! i'm not buying it!
oh pepsi, i'm just not feeling your gradience, nor the newly simplified logo and text. ;(
FAILED.
but either or, i don't like you anyway,
I am a Coke addict.
I am a Coke addict.
Tropicana is a somewhat more bearable. I'm fine with the large containers, it seems like modern design for kids, fresh and clean. I don't have a photo, but the 16 oz. are actually cramped with texts, it's too messy.
gatorade, I like it! design aligns with product's mission. how motivating!
Monday, January 5, 2009
BLACK with honest arrogance
walk into the slocum gallery after a lecture or inside an exhibition at the center of architecture or wherever a bunch of them can be spotted, and you will too, wonder..
and black plastic-framed spectacles?
maybe not so much the glasses (although it perfectly describes our dean of Architecture at Syracuse), the black thing is a mystery. It's quite interesting how this phenomenon is so intriguing that a 288 page book is published as an attempt to answer this question.
and, along with the architect attitude:
and black plastic-framed spectacles?maybe not so much the glasses (although it perfectly describes our dean of Architecture at Syracuse), the black thing is a mystery. It's quite interesting how this phenomenon is so intriguing that a 288 page book is published as an attempt to answer this question.
and, along with the architect attitude:
Early in life I had to choose between honest arrogance and hypocritical humility. I chose the former and have seen no reason to change. - Frank Lloyd Wright
Le-Corbusier for halloween '09 anybody?
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